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The Ground-Up Launch Playbook

How to build a company from zero: what to settle before day one, what to build in the first 90 days, and the rhythms that keep it running.

  • What to settle before day one: purpose, market, model and advisors
  • Checklists for days 1 to 30, 31 to 60 and 61 to 90
  • A seats-before-people org chart, five operating rhythms and a weekly meeting agenda
The Ground-Up Launch Playbook cover

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